Sunday, December 21, 2014

Follow us:
News 14 Carolina is on Facebook Follow us on Twitter! RSS 


Lorillard Tobacco accused of targeting black children

  • Text size: + -
TWC News: Lorillard Tobacco accused of targeting black children
Play now

Time Warner Cable video customers:
Sign in with your TWC ID to access our video clips.

  To view our videos, you need to
enable JavaScript. Learn how.
install Adobe Flash 9 or above. Install now.

Then come back here and refresh the page.

GREENSBORO -- A judge heard arguments Monday in a lawsuit against a Greensboro-based tobacco company. Lorillard Tobacco faces a lawsuit accusing the company of targeting black children in their smoking campaign.

The suit was filed by Will Evans whose mother died after four decades of smoking. Evans says free Newport cigarettes first arrived in his mother's Boston neighborhood when she was just 9 years old.

Lawyers for the company say they shouldn't be held liable for any harm to Evans after the late 1960's when cigarettes had warning labels.

It is believed to be the first time someone has accused a tobacco company of focusing marketing on black children. ClientIP: UserAgent: CCBot/2.0 ( Profile: TWCSAMLSP