RALEIGH--Thanksgiving week is here and while many of us are preparing our meals, retailers are preparing for the biggest shopping day of the year, the day after Thanksgiving.
This year, the preparation is starting a little bit earlier.
According to the National Retail Federation, up to 147 million people plan to shop Black Friday weekend.
While it's a slight decrease from 2011's numbers, stores aren't taking any chances, they're pulling out all the stops to lure customers during this very competitive weekend.
For the first time, sears is opening at 8:00 p.m. on Thanksgiving day.
The store's manager said the retailer decided to open early based on customer feedback.
They are also giving their rewards customers a chance to shop the Black Friday deals before the big day.
“We're a little nervous, we're not sure what to expect. I think there's going to be a good amount of people out trying to take advantage of it. They'll have a little more energy at 8:00 p.m.,” said Brandy Mortimer.
But not everyone is sold on the earlier hours.
Customers we spoke with said they think it's overshadowing the holiday and taking away from it's true meaning.
Retailers said depending on how successful this weekend is will help determine if this will become the new tradition of Black Friday as we know it.